Facebook Ads Case Studies
Thornapple Construction
Industry: Remodeling & Construction
The Challenge
Back when I was with DBM. Our client, Thornapple Construction struggled to generate qualified remodeling leads. Their services lacked visibility, they had no dedicated landing page, and potential customers weren’t being introduced to the people behind the business.
Our Strategy
Instead of relying on generic stock images, we built a more personal advertising approach. We created Facebook campaigns that introduced the company, showcased real projects, and built trust with homeowners. We also optimized their social media presence and streamlined lead management through GoHighLevel.
Results in 30 Days
$1,088.22 in Facebook ad spend
$822,308.15 in closed remodeling projects
Approximately 75,564% ROI
Generated inquiries for multiple remodeling services, including those that previously received little attention
Key Takeaway
The campaign proved that authentic, trust-focused advertising paired with an organized lead management system can generate not only higher-quality inquiries but also expand demand across multiple service offerings. The same principle applies to healthcare—patients are more likely to trust and book with providers they feel they already know.
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The Contractor Guys
Industry: Home Renovation & Remodeling
The Challenge
The Contractor Guys wanted to reduce their reliance on Angi and generate more qualified remodeling leads through Facebook. Their existing marketing relied on low-quality photos, inconsistent videos, and messaging that focused more on the company than on homeowners’ needs and desired outcomes.
Our Strategy
We shifted the messaging to address homeowners’ pain points, highlight the value of professional remodeling, and build trust through more authentic creative. Combined with targeted Facebook campaigns, the goal was to attract higher-quality prospects who were ready to start renovation projects.
Results in 2 Months
$2,031.44 in Facebook ad spend
42 qualified opportunities
$4,025,000 in proposals submitted
2 closed projects worth $95,000
Key Takeaway
By combining stronger messaging with a targeted Facebook Ads strategy, the campaign generated qualified opportunities and a healthy sales pipeline, proving that the right message is just as important as the advertising budget.
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GHL Case Study
Recovery Coach
Industry: Coaching & Family Recovery
The Challenge
When Darryl and I began working together, there was no CRM, no lead generation strategy, no landing pages, no lead magnets, and no email nurture system. Event registrations were not supported by an automated follow-up process, making it difficult to consistently convert attendees into coaching clients.
Our Strategy
We built a complete marketing system from the ground up. This included creating landing pages and lead magnets, implementing a CRM, automating email nurture sequences, managing Facebook Ads for online and in-person events, and developing a consistent social media content strategy. The goal was to create a seamless journey from first interaction to booked coaching call.
Results
Built a complete lead generation and marketing automation system
Successfully promoted multiple online and in-person events
Generated ongoing coaching clients and at least two intervention clients
Automated follow-up, allowing more time for content creation and client support
Created a scalable marketing process that continues to support business growth
Key Takeaway
A strong marketing system isn’t just about generating leads—it’s about creating a repeatable process that nurtures relationships, saves time, and turns interest into long-term clients.
Landing Pages
CTR and Open Rates in Emails
For the last 3 months, our average email clickthrough rate is 7% which is higher than the average clickthrough rate of family recovery coaches and behavioral health professionals that generally falls between 3% and 6%. All of these are done within Go Highlevel.